Lamar Advertising Co is a publicly traded company and has been listed on the NASDAQ since 1996. It operates across the United States, Canada, Puerto Rico, and Mexico with more than 332900 displays in more than 6500 markets. Its headquarters is located in Baton Rouge, Louisiana.
As a REIT (Real Estate Investment Trust), Lamar Advertising Co is mandated to pay out all of its taxable income as dividends, which helps it to maintain a low overall tax rate. This approach has helped the company expand into new markets and stay competitive with larger competitors in the outdoor advertising space. The company emphasizes customer service, offering local-level support for ad placement, maintenance, and repair services, as well as the ability to design, produce and install signage quickly.
In addition to its outdoor advertising business, Lamar Advertising Co also provides mobile billboard trucks and digital displays. It offers additional services such as experiential marketing, guerrilla marketing campaigns, and transit-style media vehicles.
Lamar Advertising Co is committed to upholding its corporate values of integrity, customer service, innovation, and success through its business practices. It is also dedicated to helping the communities in which it operates by providing employment opportunities and investing in local infrastructure projects. The company’s long-term approach has enabled it to stay at the forefront of the outdoor advertising industry for over a century. Despite the challenges posed by the pandemic in 2020, Lamar Advertising Co has remained resilient and continues to be an important part of the outdoor advertising industry.